Maximalist Mermaid- Anam Cosmetics and Half Magic Beauty

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*PR Samples

If you regularly see my content, you'll know I'm a huge fan of the brand Half Magic. I wrote a review of the products I bought from the brand when it first launched two years ago which you can read here. A few months ago they launched their Sparkle 911 Collection which included new shades of their Glitterpill Eye Paint + Liner, Magic Drip Glitter Lip Gloss and Sculptitude 2-in-1 Lip Liner. I always love seeing the campaign images for their collections and as soon as I saw the image below, I saved it so I could recreate it. I'm not able to buy any new releases at the moment as I'm not working (I'm currently a stay at home parent), so I used the products I already had to recreate this look instead of buying the products that were used. 

At the end of last year I was sent some products from a new Irish beauty brand called Anam Cosmetics. At the moment they have one product, their Biodegradable Glitter Eyeshadow which is available in three shades, Gold, Taupe and Teal. I filmed a video for Instagram swatching the shades which you can see here.  Their brand slogan is "áilleacht le hanam" which means "Beauty with Soul" in Gaeilge (the Irish language). "Anam" is the Irish word for soul (it's pronounced like the name Anna with an M at the end). Sustainability is at the heart of the brand. The packaging is fully recyclable and the glitter is biodegradable and made from plant-derived, renewable materials, completely plastic-free and vegan.  They are also cruelty-free and Leaping Bunny approved. On their website they have a Sustainability section with a breakdown of each ingredient and its purpose. I love seeing this from brands as I'm very interested in the ingredients that are used in cosmetics and skincare. When I'm writing a review I like to research the ingredients to see if the claims a brand makes about a product are legitimate. In the past few years there's been a surge in brands using greenwashing terms when marketing products. There's a balance between explaining why and how you are choosing to try to do things that make a difference to the environment and brands that scare monger and allude to other brands as being harmful. I appreciate that Anam has chosen to explain everything on their website and the brand has been founded on these principles rather than using them as a marketing ploy. I love seeing an Irish brand doing something different from all of the other Irish beauty brands, it's so refreshing. I've been loving using these eyeshadows. I included the application video of this look below so you can see me using the Teal shade. 

Anam Cosmetics Biodegradable Glitter Eyeshadow- Gold, Taupe and Teal

I had the Half Magic Face Gems that were used in the look and different shades of the Sculptitude Lip Liner and Magic Drip Lip Gloss, so I used those instead. I wanted an ethereal glow on my cheeks so I used the new Lancôme Idôle Tint in the shade 07 Earth Red mixed with Auric Glow Lust in Morganite and then added some extra glow using the KJH.Brand Hyper Shine High Lite in the shade Lite Pink. I knew I wanted glitter and glow on my eyes, lips and cheeks so I kept my base a soft matte using the Shiseido Synchro Skin Self-Refreshing Foundation which is one of my favourite foundations. I intensified the freckles across my nose and cheeks using the NYX Micro Brow Pencil to give my skin more of a fresh appearance as the foundation has a bit more coverage. I loved how this look turned out and I think the Teal eyeshadow is perfect. This would be ideal festival/ gig makeup or even just for a night out (or to wear to do your grocery shopping if you're me!) You could use any shade on the eyes and change the gem placement depending on your eye shape. I'd love to know what you think!

*Clarins Beauty Flash Balm

Shiseido Synchro Skin Self-Refreshing Foundation (Porcelain 140)

Smashbox Under Eye Brightening Corrector (Light/Medium)

Hourglass Vanish Airbrush Concealer (Crème)

Fenty Beauty Match Stix (Amber)

Makeup By Mario Softsculpt Transforming Skin Enhancer (Light)

NYX Professional Makeup Lift & Snatch Brow Tint Pen (Ash Brown)

West Barn Co. Soap Brows Extra Strong Hold

*Anam Cosmetics Biodegradable Glitter Eyeshadow (Teal) 

*Sweed Cloud Mascara

*Sweed Satin Kohl Eyeliner (Bright) 

Half Magic Beauty Face Gems (Iridescent Sparkle)

Half Magic Beauty Face Pearls (Bold Metallic)

Half Magic Beauty Sculptitude 2-in-1 Lip Liner (I’ll Pray For You)

Half Magic Beauty Magic Drip Glitter Lip Gloss (Frosty B*tch) 

Kosas Revealer Concealer (01N)

Kosas Cloud Set Powder (Airy) 

*Lancôme Idôle Tint Liquid Eye-Blusher (07 Earth Red) 

Auric Cosmetics Glow Lust Radiant Luminizer (Morganite) 

KJH.Brand Hyper Shine High Lite Kit (Lite Pink)

NYX Professional Makeup Micro Brow Pencil (Ash Brown)

MAC Fix + Stay Over

*IT Cosmetics CC+ Skin-Perfecting Brush (discontinued, similar here)

Spectrum Collections X KJH 05 (blush), 21 (lips)

Rebeluna R14 Mini Domed Kabuki Brush (sculpting)

*bareMinerals Maximum Coverage Concealer Brush 

KJH.Brand No. 1 Brush 

Real Techniques Setting Brush 

MYKITCO Pro 1.11 My Tiny Liner 

*Lancôme X Louvre (limited edition, similar here)

West Barn Co. The Brow Brush 

Half Magic Beauty Adornment Tweezers 

Surratt Relevée Eyelash Curler

Thank you for taking the time to read this post, I'd love to know what you think of this look, would you wear it or are there any elements of it you'd wear? If there are any specific product reviews you would like to see from me please let me know. If you'd like to support my work as a Content Creator, you can do so through Buy Me A Coffee. 

Emma x