Because You're Worth It!

A couple of weeks ago I went along to an event with L'Oréal Paris to check out their new collection. I was intrigued to see what the products would be like mostly because it's been a while since I've bought anything from the brand. I don't think I could tell you what any of their releases from the last few years have been and a few of my fellow bloggers on the day felt the same way. I have used their True Match and Infallible Matte foundations before and really liked both of them. I also love their mascaras and eyeliners but other than that I haven't tried many of their products.

I was excited as soon as I walked into the room and saw little stations set up with an array of products for us to play with including base, brow and lip products. We were given a short presentation in which the marketing manager said that L'Oréal Paris were looking to go in a more edgy/modern direction with the brand and make it more relevant and appealing to the current market which you can clearly see in the new campaign imagery.

They have tried to take into account the big makeup trends at the moment, one of the biggest ones being skin looking like skin and not like it's covered in heavy makeup. Part of this latest launch is a newly formulated Infaillible 24hr Fresh Wear Foundation.  It's a long wearing, waterproof, lightweight formula with oxygen technology (I have no idea what that is but I'm guessing it's what makes the formula so light). It's also advised that a little goes a long way and I totally agree, especially as it is a more full coverage finish. The Infaillible More Than Concealer is the accompanying concealer to the Fresh Wear foundation and has all the same claims, full coverage and a lightweight, long wearing formula. It comes with an oversized doe foot applicator which makes this concealer perfect for using as both a concealer and as an all over or targeted base product which is a popular technique at the moment. 

They also created a new brow product, Unbelieva'Brow, as they realised that the brow market is still huge as well as their Rouge Signature Matte Liquid Lipstick range. I feel like a lot of brands have moved on from liquid lipsticks and particularly matte lips, however L'Oréal have created a new lightweight but highly pigmented and long wearing formula so at least they're trying to improve on what's already on the market. 

Infaillible 24hr Fresh Wear Foundation (Porcelain), Infaillible More Than Concealer (Ivory), Rouge Signature Matte Liquid Lipstick (I Represent and I Achieve), Unbelieva'Brow (Dark Brunette). 

Bare Skin

Foundation, Concealer and Brows done

Close up of the foundation on my skin

Having tried the products for the past couple of weeks I'm so suprised by how much I like everything. The powder is what you'd expect, a good setting powder that I'll definitely keep using but nothing mind-blowing (I don't know any powder that is). The collection also came with the Infaillible Magic Essence Drops which contains hyaluronic acid to hydrate, anti-oxidants and light diffusing technology to brighten dull looking skin. I only tried this briefly at the event so I can't attest to how well it works but it's definitely something I'm interested in buying myself. 

I've been using the foundation and concealer on an almost daily basis since I got them which I haven't said about a "drugstore" brand for a long time apart from No7. If your skin is on the dry side I'd definitely make sure it's sufficiently hydrated before applying these as long wearing products have a tendency to be a bit more drying. On my combination skin I find they last really well and don't end up sitting on top of my skin after a long day which some much more expensive foundations can do. In the photo below I had been wearing both of them for 9 hours and they still look pretty much perfect. Obviously my skin is quite good at the moment and I haven't had any blemishes to cover thankfully so I can't say how these products would work if you're having any issues with your skin. As always  with foundations and concealers, try them in store or get a sample before you buy. There are 26 shades of the foundation and 25 shades of the concealer so not the most inclusive but not the worst either, sadly most drugstore brands are the same. 

I was really interested in the brow gel as I'd never seen any product like it. It comes with a small doe foot applicator and a double ended brush, one end with a spoolie and the other with small and thin angled brush. I've found the best way to use this for me is to brush my brows first and then use the angled brush end to take product directly from the doe foot applicator and apply it a little bit at a time so that you don't overdo it and end up with Groucho brows unless that's what you're going for. Then I brush it through just to make sure it's properly coating my brows so that they stay in place. 

I'm so impressed with the lipsticks too. It's definitely a liquid lipstick formula unlike any I've tried. It's the most lightweight formula and the pigmentation is amazing. They don't sit on your lips like other liquid lipsticks can. Instead they're buildable so you can apply a light layer for more of a stain (and they do stain, let me tell you!) or add more layers for more opacity and longevity. I've worn them all day in work and I do find my lips feel dry by the end of the day and I want to put lip balm on top. The great thing is they last so well, I don't need to top it up the entire day. I've worn them as a stain with lip balm on top, as a full on matte lipstick and with gloss on top, so they're a lot more versatile than you'd think for a liquid lipstick. There's a great shade selection too, from neutrals to pinks, reds and dark shades.

Full list of products used for the look above:

Glossier Invisible Shield Daily Sunscreen SPF 30

*My Clarins Re-Fresh Hydrating Beauty Mist
*L'Oréal Infaillible 24hr Fresh Wear Foundation (15 Porcelain)
*L'Oréal Infaillible More Than Concealer (322 Ivory)
*L'Oréal Unbelieva'brow Longwear Brow Gel (108 Dark Brunette) 6 shades
*Clarins Glow 2 Go Duo Stick (02 Golden Peach)
Keyvn Aucoin The Eyelash Curler
Urban Decay Eyeshadow Primer Potion Anti-Aging
NYX Professional Makeup Epic Ink Liner (Black)
Urban Decay Born to Run Eyeshadow Palette (jet)

Bourjois Volume Clubbing Ultra Black Mascara

*Glossier Cloud Paint (Storm)
Glossier Haloscope (Moonstone)

*L'Oréal Infaillible Magic Loose Powder
Mac Prep + Prime Lip
*L'Oréal Rouge Signature Matte Liquid Lipstick (114 I Represent)

For this second look I used mostly the same products as the first look above but I've listed any additional or alternate products below:

*IT Cosmetics Brow Power Universal Brow Pencil
Glossier Boy Brow (Brown)
*Glossier Cloud Paint (Haze)
*Soap and Glory Supercat Liquid Eyeliner Pen
Kiko Milano Glamorous Eye Pencil (401-discontinued. Similar here)
Urban Decay Born to Run Eyeshadow Palette (Accelerate, Ignite, Stranded)
Marc Jacobs Beauty Velvet Noir Mascara
*Lancôme Long Time No Shine Powder (Translucent)
*L'Oréal Rouge Signature Matte Liquid Lipstick (112 I Achieve)

*Press Sample


What do you think of this collection, is there anything you'd like to try? Are there any L'Oréal products you love?

Emma x