I recently attended the Spring/Summer press day for two Irish boutiques, Aria and Divine. I've never been to either boutique so I was excited to see what brands and stock they were showcasing on the day.
Immediately I was struck by the incredible amount of colour in the room, I couldn't help but feel excited for the warmer months. Divine stocks a wide range of brands including Uttam, Yumi, Guess, Kevan Jon, Kling, Naf Naf and Blank among others. I spoke with the lovely Claire and Elaine on the day who explained that because Divine is located in Maynooth which has a large student population, they cater for all age groups and tastes. It's definitely apparent in the variety of pieces I saw on the day from the very classic to the printed, colourful and trend driven items.
It was so nice to hear the ladies talk about the favourite brands, designers and pieces from the Spring/Summer collection. Their passion and enthusiasm for their boutique makes me want to pay them a visit very soon to see the place myself.
The lovely Karolynn, owner of Aria, took us through her gorgeous Spring/Summer collection including brands such as Marlene Birger, Tara Jarmon, Ted Baker and Ingenue London. She explained that after living in Finland for years she wanted to bring some European brands into Ireland that were previously unavailable here.
I could definitely see the Scandinavian influence in Karolynn's choices. Among the gorgeous brightly coloured and printed pieces were a huge amount of classic, minimal pieces that I could see being in any woman's wardrobe for years. There were some stunning colours including green, cobalt blue, bright orange and hot pink as well as a great selection of monochrome and pastels.
A huge thank you to all of the lovely ladies I met on the day, I was so impressed with what I saw and I look forward to visiting both boutiques in the future.
Emma x
